• Imagine a charm necklace
    that actually was lucky
  • Or an eternity bracelet
    that did indeed
    prolong life
  • Pembe Club aims to
    be just that
    Not with sorcery or spells, but with a quiet determination to change the fortunes of one of the most magnificent, yet threatened creatures on Earth.

STORY

As an animal lover, I watched with disbelief the growing reports of elephant poaching in my native Tanzania. But it was my last safari to the Selous Game Reserve that changed everything

Expecting the endless elephant herds I recalled from safaris as a child, I was devastated to leave the Selous, a week later, without having seen a single elephant. The awful emptiness of those vast plains changed me. And suddenly, it was no longer about scribbling out a cheque, but about something more enduring . . .  and more personal

STATISTICS

SINCE 2009, AFRICA HAS LOST OVER 60% OF ITS ELEPHANT POPULATION, WITH THE MOST DRAMATIC DECLINE IN THE SELOUS-MIKUMI AND RUAHA-RUNGWA REGIONS
65721

HAVE DIED IN THE LAST 5 YEARS

15217

LEFT IN THE SELOUS-MIKUMI REGION

8272

LEFT IN THE RUAHA-RUNGWA REGION

COLLECTION

We have named each range in our collection
after
a Tanzanian Game Park or Reserve

As poachers increasingly target these last refuges of our wildlife, it is our way of carrying the spirit of these embattled sanctuaries across the world to draw attention to the growing crisis  of elephant extermination

JOIN THE CLUB

Join Pembe Club now and receive a Limited Edition desktop and mobile Wallpaper created by Michael North Imagery

We will also send you updated news, videos, images and topical links from our continued efforts on the frontline in the battle against the scourge of ivory poaching.

PLEDGE

When you purchase any Pembe Club jewellery, anywhere in the world, we will donate a percentage of that sale for the benefit of elephants

FRIENDS

Donations go directly to selected organisations, chosen for their work on the frontline to ensure the welfare, safety and indeed, survival of elephants

STOCKISTS

Due to the time and care taken over each piece we hand-craft, some Pembe Club ranges can occasionally be in limited quantity

We are actively developing a select network of stockists in key locations around the world

CONTACT

For more information on Pembe Club, please complete the form below, and we will respond as soon as possible.