As an animal lover, I watched with disbelief the growing reports of elephant poaching in my native Tanzania. But it was my last safari to the Selous Game Reserve that changed everything
Expecting the endless elephant herds I recalled from safaris as a child, I was devastated to leave the Selous, a week later, without having seen a single elephant. The awful emptiness of those vast plains changed me. And suddenly, it was no longer about scribbling out a cheque, but about something more enduring . . . and more personal
So it was that Pembe Club was born. Named for the Swahili word meaning ivory or tusk, Pembe Club crafts limited edition jewellery, using natural, sustainable elements. Wild seeds, recycled glass, hand made wooden beads… all are personally sourced to benefit local artisans and villagers.
We marry these with hand-carved and cast designs, inspired by the magnificence of tusk, tooth and horn that is being plundered from our wildlife on a daily basis, in the hope that by replicating these shapes, we are also slowly replacing them . . .
As each piece carries its message across the world – one wearer at a time – we can build a community that no longer has a need for such cruel adornment.
So join the Club. Wear it with pride . . . and our gratitude.
Tusk, tooth and horn are being plundered from our wildlife on a daily basis. By replicating these magnificent forms in exquisite and sought-after hand-carved and -cast designs, we hope to slowly replace them. One wearer at a time, each piece will carry its message across the world, building a community that no longer has a need for such cruel adornment.
To use the power of fashion and hand-crafted aesthetics to change the fortunes of the most magnificent, yet threatened creatures on Earth. To harness the purchasing power of the luxury goods market for the benefit of those most directly involved in the battle against poaching.
Values & Ethos
We strive to be absolutely transparent in every aspect of our business; from sustainable sourcing of materials to benefit local communities, through dedicated design and hand-crafting of each piece, to channeling part of every purchase to those anti-poaching entities most immediately impacting the battle against this scourge on our widlife.